In this post, we'll walk you through creating a short link with LinkMagnet and running an A/B test on your Facebook page to compare LinkMagnet's optimized URLs with standard URLs.
As a reminder, LinkMagnet is a URL service that improves your social sharing.
Your links on social media will go from this:
To this:
Requirements
- A Facebook Business account
- Ability to post on your Facebook page
Step 1: Creating the LinkMagnet URL
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Visit LinkMagnet:
- Go to LinkMagnet and enter the URL you wish to share. For example: https://www.espn.com/mens-college-basketball/story/_/id/44177498/nc-state-fires-kevin-keatts-8-years-final-four-2024
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Generate Short URL:
- Once you see the preview, click on the “Create Short URL” button below. Your shortened URL will look something like this: https://linkmag.net/s/dUzpMxUU
Step 2: Creating an A/B Test on Facebook
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Sign In:
- Log into Facebook Business and select your Business Portfolio or page.
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Navigate to A/B Tests:
- Go to the Content section and find the A/B tests option. Click on the “Create A/B test button”.
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Set Up Test Versions:
- For “Version A”, select Format “Link”, and post your original URL.
- For “Version B”, select Format “Link” and post the LinkMagnet URL.
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Add Text:
- In the “Text” field, enter the same text for both versions or leave it empty for simplicity.
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Choose Test Duration:
- Click Next and set the test duration. If your page has significant traffic, a two-hour test is sufficient, otherwise, set it up to 24 hours.
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Launch the Test:
- Publish the test! Facebook will then handle the A/B test for you, and the version that performs best will remain active.
By following these simple steps, you'll be able to leverage LinkMagnet to maximize engagement with URL sharing on Facebook. Happy testing!